Recycling and Sustainability at Go Broom

Welcome to the sustainability hub for Go Broom. As GoBroom expands service across boroughs, our mission remains clear: reduce landfill, maximise reuse and drive down carbon from collection to transfer. This page outlines our recycling percentage target, how we work with local transfer stations, partnerships with charities for reuse, and the low-carbon vans we deploy. We recognise that every neighbourhood has its own approach to waste separation, and go broom operates with flexibility and local sensitivity.

At the centre of our commitment is a measurable goal: we have set a bold 70% recycling and reuse target by 2030 across our operational footprint. This recycling percentage target is ambitious but achievable through improved sorting, partnerships with civic facilities and continuous investment in infrastructure. Go-Broom will report progress annually, using independent audits and the latest municipal metrics so communities can see how close we are to our goal.

We coordinate closely with multiple local transfer stations and civic amenity sites to ensure materials diverted from household collections are routed correctly. Transfer stations in neighbouring boroughs and dedicated processing yards allow us to separate bulky items, segregate mixed recyclables and manage hazardous waste streams safely. Many boroughs operate a dual-stream or kerbside-sort system — some separate glass, paper and mixed containers at source while others use single-stream collections that require more advanced sorting at facilities. Go Broom's crews are trained to respect each borough's waste separation rules, minimising contamination and protecting quality for recycling markets.

We pride ourselves on strong partnerships with local charities and social enterprises that turn pre-loved items into resources for communities. Through scheduled bulky-item pickups and targeted collection days, furniture, appliances and textiles that are reusable are diverted to charities rather than being processed as waste. Our partnerships include community reuse centres, refugee support projects, and food redistribution schemes — relationships that generate social value as well as environmental benefit. Go Broom supports donation chains that provide items a second life and help fund vital local services.

Transport decarbonisation is a central pillar of our sustainability strategy. GoBroom continues to roll out low-carbon vans — electric and hybrid vehicles that replace older diesel models across inner-urban routes. These low-emission vehicles reduce local air pollution and cut operational carbon, especially when combined with route optimisation software that minimises miles driven. We also trial cargo bikes and electric trailers for short, dense collection circuits where large vans are inefficient.

We adopt a systems approach: working with transfer stations, materials processors and charities to ensure that the maximum proportion of collected material enters circular economy loops. In practice, that means sorting bulky collections into reuseable, recyclable and truly residual fractions at source, recording the fate of each batch and prioritising reuse whenever feasible. Our operations team collaborates with borough authorities to align on seasonal collection patterns and special waste streams such as WEEE, mattresses and construction waste.

To make progress tangible we publish performance indicators: monthly diversion rates from landfill, weight of items redirected to charities, the percentage of electric kilometres driven by the fleet and the number of partnerships with local reuse organisations. Go Broom invests in training for crews so that kerbside sorting errors fall over time and material quality improves for reprocessors. We also support borough education campaigns explaining the difference between dry recyclables, food waste and mixed residual bins to keep contamination low.

Our recycling activity covers a range of common and borough-specific streams. Typical collections include:

• Kerbside dry recycling: paper, card, plastics and cans
• Glass separation where boroughs provide separate glass containers
• Food and garden waste where source-separation schemes exist
• Textile and small-appliance collection for reuse or specialized recycling
• Bulky item collection for refurbishment and donation to charities

Looking forward, Go Broom's sustainability path is practical and measurable. We will continue expanding low-carbon vans, deepen partnerships with local transfer stations and charities, and drive improvements in recycling quality by working with boroughs on their specific separation systems. Together with local authorities and community organisations, go broom aims to turn household discards into resources — reducing climate impact, supporting local people and keeping neighbourhoods cleaner. Our commitment is simple: shorter routes, cleaner air and higher reuse rates, backed by transparent targets and collaborative action across the places we serve.